Airtable’s free version comes with color options and their paid versions allow for more color customization and selections. Color selections: I wanted to be able to select from a variety of colors to customize my communication efforts.Grouping: I wanted a feature in a content calendar that allowed for grouping entries together because I wanted to group things by topics or marketing efforts.Views: Being able to view things in a list, kanban, calendar, gallery or other views.Filtering: The ability to view or exclude specific details from my calendar view.Sorting: Being able to sort from newest to oldest by date, name or anything else.Tagging: The ability to tag certain assets or campaigns.When evaluating a content calendar tool, here are some of the important customization features: I was frustrated with not finding a good content calendar system, so I went on a quest to find the perfect content calendar for managing and repurposing my creative assets.Īfter using and testing many calendar tools and options, I went with Airtable. If there’s anything I’ve learned about finding the perfect content calendar, it’s that everyone’s brain works differently and people will need different features to help them stay organized.Īlso, a perfect content calendar does exist for you. Others may want to view everything at-a-glance in a calendar view. Some people may like to view things in a list or Kanban view. When it comes to the topic of content calendars, everyone’s preferences and needs are different.
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